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search engine question

This is newbie question but in a search engine query for example a google search below for “phpadsnew” where does it pull the text “A free advertising management platform, based on phpads.” from?

I know it usually pulls the text from somewhere on the page but not in this case.
[SIZE=2]
[I]example:[/I][/SIZE]


_______________

Welcome to phpAdsNew / Open-source ad server
A free advertising management platform, based on phpads.
[url]www.phpadsnew.com/[/url] – 8k – Cached – Similar pages


_______________

Thanks, Marty

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SEO

4 Comments(s)

Copy linkTweet thisAlerts:
@mdoignyAug 18.2005 — Normally, the text comes from the meta description tag, but not in this case (there is no meta description tag).
Copy linkTweet thisAlerts:
@IntensitySep 16.2005 — Many times the description tag will be pulled from the Google Directory [URL=http://directory.google.com/Top/Computers/Software/Internet/Servers/Advertising/]See here[/URL]
Copy linkTweet thisAlerts:
@TripodSep 16.2005 — Yeah, it's easy enough to drop a google search script on this website I'm doing for a non-profit - but they can not have any ads on the site. I'm VERY new at this and need something that will do simple searches of the website. Anyone have or know of such an animal? thanks
Copy linkTweet thisAlerts:
@IntensitySep 17.2005 — Try this [URL=http://www.virtualpromote.com/tools/website-search/code/]Website Search Engine[/URL]
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