From last few days, i was just looking about ASO, finally I found some details but that was not good enough for me, I just wanted to know the benefit of ASO and what guidelines should I follow to use it.
@ChiantiJan 08.2021 — #To improve the ranking of the app store, ASO is the easiest thing that can be done at 0 costs. In the process of ASO, we can make more use of keywords to improve work efficiency. The key to determining app store ranking is also the distribution of keywords. So how to use[ keyword ASO](https://asotools.io/?utm_source=wd&utm_medium=ml) to improve ranking, there are the following 5 ways:
Title
Description
What’s new
Keyword metadata
App reviews and ratings
### Title
App Store and Google Play index keywords that are in your app name or title. Research also shows that keywords in your app name have stronger rank strength than those in other fields such as subtitle and others. That means you’re more likely to rank higher for keywords that are in your app name. App Store can have 30 characters for the name, while Google Play gives you 50 characters.
According to my observations on the app store, most puzzle games put the keyword “puzzle” in the title. Using ASOTools, I searched for Top10 Apps with the keyword “puzzle”. As shown above. From the figure, we can see that in these 10 applications, there are only 2 and the keywords do not appear in the title or name.
It is worth noting that it is best to add application-related keywords in the app title. ASOTools can view all the popular keywords of related Apps for you, and include their ASO difficulty and keyword traffic. By searching for the “puzzle” keyword, we can find in ASOTools that -puzzle game may be a better choice, with a slightly lower difficulty and higher traffic. Most of the top apps under the puzzle keyword use puzzle game as the keyword, which is a simpler optimization direction. The clearer the positioning, the lower the optimization difficulty.
### Description
Relatively speaking, Google play will pay more attention to the App description than the App Store. Google Play will crawl the keywords in your App description, but the App Store algorithm will not. However, the keywords in the description are still very important, because this determines whether users can see your App and whether your keywords match the audience’s intent.
If a keyword appears in your title, it is not necessary to appear in the description. Repeated keywords cannot affect your app ranking and will only waste your valuable characters. The ASO method of using keywords in the description to improve rankings appears more in Google Play applications.
Google Play has two types, “Short Description” and “Long Description”. In the Short description, we recommend not to repeat the keywords in the title, and the characters should not exceed 80. This is because we can still see the description of the App when the detailed introduction is collapsed. In the Long description, we recommend that you repeat the main keywords in a small amount, and put more content-related keywords in it as much as possible, which should not exceed 4000 characters.
### What’s new
Developers use this section to describe what changed in the new update, what new features are available, and which bugs have been fixed. This section is, first and foremost, for current and returning users. If a user has installed the app before, they’ll see information about the new release instead of the description.
We can put relevant and less difficult keywords into What’s new. Both the App Store and Google Play have this section, so this is a very suitable opportunity for app store optimization, find the right keywords, and start your ASO.
### Keyword metadata
App Store provides you with 100 characters to enter keywords separated by commas. These help your app get discovered through search and related content. There’s no need to duplicate efforts here, so choose keywords you haven’t already used in the title.
This process does not exist in Google Play. Therefore, we only need to insert keywords suitable for App into keyword metadata. ASOTools can recommend relevant suggestions for you based on keywords or competitors’ apps.
For example, our App theme is “casual”, we can say that this keyword is entered into ASOTools, and then we can get related keywords and application rankings. Through these data, we can find that casual games as keywords are better than casual itself It’s easier. Both casual dating and casual dieting are casual keywords that are easier to perform ASO.
### App reviews and ratings
In addition to the number of app downloads, app reviews and ratings are also very important. The appearance of keywords in the App review will also affect the ranking of this key under this key. Therefore, App reviews and ratings are also an important part of ASO. User ratings and reviews are crucial app store ranking factors that can either make or break the success of your app. They not only impact your app store search rankings but also impact the conversion rate of your app.
Google Play and Apple App Store take app ratings and user reviews into consideration when ranking your app. The better your ratings and reviews are, the higher your app will rank. Google will also comb through user feedback and find keywords there. You can also find keyword inspiration from the words that your users use to describe your app.