@thelibrarianNov 26.2016 — #IDK the traditional text book stuff for this but just thinking about user engagement you want tools people can use for other stuff on there but should relate to whatever you sell or do. Example would be like a home price to build calculator, or something with multiple fields to determine how much you'll have to save to retire at a certain age preferably something relevant to what you do.
Another thing would be informative articles about things like recipes on the kraft foods website or online music lessons for some instrument sellers. Book reviews on a library site. Ice patterns for Eskimos. Things so people even if they're not buying something from you they have a reason to be visiting your page hopefully on a regular basis to use or engage with these things.