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update me on <META> tags

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May 05.2016

About 10 years ago, it was essential to have <meta name=”[B]description[/B]” content=”text for sear engines”> and <meta name=”[B]keywords[/B]” content=”words,separated,by,commas”> in order for search engines to find content. What is current status of meta tags “[B]description[/B]” and “[B]keywords[/B]“?

For instance, I’m trying to promote phrase “wearable j. denaro signature fashion art” at a new site (still under construction) [url]http://www.jdenaro.com[/url] but it’s not showing up when I search for that phrase. A slightly older related site’s “shop” page [url]http://www.josephdenaro.com/shop/index.html[/url] shows.

I’m concerned because the main “wearable” site [url]http://www.aboutfacejdenaro.com[/url] hasn’t implemented anything for search engines.

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@Kevin2May 06.2016 — My understanding:
&lt;meta name="description" content="text for search engines"&gt;
Absolutely necessary. The text you have as the content value *may* show up as the description in listing for your site. Not guaranteed. A good rule of thumb is to make sure the keywords in your description match keywords in your page content.

&lt;meta name="keywords" content="words,separated,by,commas"&gt;
Pretty much useless. A couple of very minor search engines may use this tag but Google definitely does not. There's a fairly famous video of Matt Cutts (from Google) stating exactly that which you can look up. People still don't believe it for whatever reason. If you want to give your competition an easy leg up on what keywords you are targeting use the <meta name="keywords"> tag. Most people don't want to do that. ?

Something else to remember: Existing sites have more "authority" than new sites and rank higher. Especially if the "new" site has essentially the same content as the older site.
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@jedaisoulMay 06.2016 — @Kevin2

I may well be out of date, but my understanding of keywords is quite different. The keywords are often ignored because they are misused. The basic rules are:

- Use words (or short phrases that are in common usage).

- They must be relevant to the web page (not the site in general). I.e. They must appear in the body text of the page.

- Avoid excessive repetition of individual words.

Can you give a definitive link to resolve this difference of opinion?
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@Kevin2May 06.2016 — The article/video I mentioned above:

https://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/

https://webmasters.googleblog.com/2009/09/google-does-not-use-keywords-meta-tag.html

Another article which explains other search engines' (Yahoo, Bing) use, or lack thereof, of meta keywords:

https://chrisedwards.me/seo/keyword-meta-tag-google/

Article about Bing's use of the tag:

http://searchengineland.com/the-meta-keywords-tag-lives-at-bing-why-only-spammers-should-use-it-96874

My search was: [B]is meta keywords used by any search engine[/B] if anyone wants to repeat it to look for more or different information

The bottom line, as I see it anyway: Used correctly the <meta keywords=""> tag doesn't help you; used incorrectly you could get spanked. Where's the plus?

A caveat: If you have a site search script which uses that tag by all means use it. But be careful.
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@auntniniauthorMay 06.2016 — thanks all. interesting and informative. I'll have to review later
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@auntniniauthorMay 25.2016 — Thanks, richard stevens, for an interesting/informative article.

Guess, the summary of all the posts is <meta name="KEYWORDS"> might be negative, but <meta name="DESCRIPTION"> and page <TITLE> are relevant to search engines </TITLE>

A sorry example is http://www.aboutfacejdenaro.com, which does not have any relevant hook for search engines. While http://www.jdenaro.com and http://www.josephdenaro.com/shop/index.html do finally show up.
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@Kiran_DesaiJun 02.2016 — My understanding:
&lt;meta name="description" content="text for search engines"&gt;
Absolutely necessary. The text you have as the content value *may* show up as the description in listing for your site. Not guaranteed. A good rule of thumb is to make sure the keywords in your description match keywords in your page content.

&lt;meta name="keywords" content="words,separated,by,commas"&gt;
Pretty much useless. A couple of very minor search engines may use this tag but Google definitely does not. There's a fairly famous video of Matt Cutts (from Google) stating exactly that which you can look up. People still don't believe it for whatever reason. If you want to give your competition an easy leg up on what keywords you are targeting use the <meta name="keywords"> tag. Most people don't want to do that. ?

Something else to remember: Existing sites have more "authority" than new sites and rank higher. Especially if the "new" site has essentially the same content as the older site.[/QUOTE]

I completely agree with you, it's important to have meta description, as it plays a very important role to generate website traffic. As far as Meta Keywords are considered it is optional to have it in the website.

Meta Keyword is now not considered as a keyword ranking factor.
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@GNIOTJun 04.2016 — Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page.
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