@jedaisoulMar 07.2015 — #Meta tags are fundamental to SEO, and need to be carefully used. They are put in the head section, and there are two you need to pay particular attention to: the description and the keywords...
[code=html] <html> <head> <meta name="description" content="*** the description goes here ***"> <meta name="keywords" content="*** the keywords go here ***"> </head><body> [/code]
E.g. [code=html] <html> <head> <meta name="description" content="We hand-craft web sites specialising in our innovative 'snap responsive' design techniques."> <meta name="keywords" content="website, design, hand-crafted, fluid, snap, responsive, stepped, mobile friendly, validator"> <title>Friendly Websites</title> </head><body> [/code] Note: I've included the title because it is required and you may be penalized if it is omitted.
The rules for these meta tags are:
1. The description and keywords must describe that web page rather than the site in general. A possible exception to this is the home page, which itself may describe the web site as a whole.
2. The description should be a concise, syntactically correct, sentence or paragraph.
3. The keywords should be a comma separated list of terms, i.e. words (not phrases). An exception to this is a phrase such as "mobile friendly" which is an accepted term.
4. You may be penalized if:
a) The description is long, wordy or irrelevant.
b) You use the same word or words too often in the keywords. E.g. "mobile, mobile friendly, mobile specific, mobile use, mobile device, mobile devices, device, devices".
c) You list keywords that are not found in the content of the page.
5. So called "long tail" keywords (beloved of SEO "experts") may be ineffective in general use. E.g. "the best web designers in Chennai" is too long to be effective. So why do SEO experts use them? Simply because it is an easy way to achieve the first page, or even top spot, in a test search. It works because search engines like exact matches, and there are few other sites that will use EXACTLY the same phrase in their keywords. However, the down-side is: how many people will ACTUALLY type in this EXACT phrase in real searches?
@SwashMar 09.2015 — #In SEO meta tag is a very important part. Through your html tag search engines are able to read you website. Html meta tags are used in the source page of every websites.
@daviddakaraiMar 10.2015 — #Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. Meta tags are added to the <head> section of your HTML page.
@riya279Mar 24.2015 — #The meta tags name, description, and keyword are important from SEO point of view. By using meta tags crawlers understands what your page is about. Use syntax given above by other members, but your content must be unique.
@Bruce_AthertonMar 25.2015 — #HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.