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Traffic getting from organic result,but not from PPC ad.Why?

@kpkarthikSep 05.2014

I have the top place for my website on Search Engine Result Page and also Search Engine Marketing Page(PPC ad) on Google.But i have analyzed through Google Analytics that i am getting more traffic and business through my website from the organic search result instead of PPC advertisement.Why i am not get the that much traffic and leads from PPC ad similarly from Organic Search Result?

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@AMU_TechnologieSep 13.2014 — #According to me, SEO is best approach instead of PPC, when you are using PPC then you have to select right targeted keyword for your website, because you can get traffic from ppc ads only if the visitors click your ad.

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