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E-mail marketing effective or not?

E-mail marketing effective or not? Please share your opinions?

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SEO

37 Comments(s)

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@frankdevineApr 26.2013 — Increase your sales - Did you know the average person has to see or hear about your product 7 times before they will buy from you? Using email marketing you can send a series of messages to your email subscribers, educating them about your products and services.

Generate repeat business - What's better than someone buying from you once? How about the same person buying from you over and over again, referring friends and family members in the process? As you may already know, it costs a lot more to acquire a new customer then it does to keep an existing one, and email marketing is your secret weapon when it comes to customer retention.

Increase your offline sales - Have you ever used the Internet to research a product and then gone into a shop to buy it? According to a recent survey by MarketingSherpa that's what 59% of Internet users do on a regular basis.

Gain honest, valuable feedback - It's easy to get honest feedback about your products and services by simply asking and because email is a form of faceless communication, your subscribers will be more honest with you.
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@eliza189Apr 26.2013 — Yes, In my view it is still effective. I have found good result from it.
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@egenie_257Apr 26.2013 — It is effective but only if it is done in a proper way. You need to prepare a list of relevant emails and then have to come up with a proper sales pitch that explains everything in an efficient way. Only then it is effective.
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@rajnishMay 01.2013 — Email Marketing is One of the Cost Effective and Well targeted technique In order to Advertise Business services . Process Enabled by Sending Emails To a Group of Audience those are interested in Similar kind of Services that your Business offers . Big Email marketing Firm A organized Databases of Emails On Interest priority .

So Advertising Any business with A Group of people Those Really need of that is Fine and Beneficial idea . .
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@perizaadMay 01.2013 — Email marketing is effective technique, good quality of email message can make it effective. To achieve success in email marketing its necessary to do email messages in effective and impressive way.
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@CygnetInfoMay 01.2013 — Yes I do agree that Email Marketing cheaper and helps you to get targeted people. On which ever platform you are promoting whether you are services provider, Job seeker, Business adviser or health services. As sending emails to groups which are always beneficial.
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@rechalMay 22.2013 — Yes I agree that Email marketing ,it will cheaper
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@NikitaMystiqueMay 27.2013 — This infographic will be helpful in answering your question!

http://mystique.ca/2013/05/is-your-email-marketing-making-you-money/
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@malaoljaAug 21.2013 — of course its is effective

An email archive is more than just a place where your customers can go to view past emails, it’s a static page that anyone can find in a search engine. The key to taking advantage of this is using a one-two punch. Unless you have a very small list or work in a very niche market, chances are your subscribers fall into different categories They may include everyone from people who never open your emails to those who actually click on links and make purchases.
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@ashleygreenAug 22.2013 — In my opinion email marketing is still effective strategy ... Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. Email marketing costs are very small in comparison to other forms of advertisement..
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@HanasonsAug 23.2013 — Yes, email marketing can be effective if you do it effectively. First of all, you should have a good list of emails that are fresh and relevant.

You need to have any effective email marketing software to do this.
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@MobiDevSep 02.2013 — I guess that we shouldn't forget about e-mail marketing. It's a great tool. As guts have already said – we need to use it correctly in order to receive a result. Nowadays people receive a lot of letters a day – you should be really creative in order to make your message unique and worth opening.
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@nureASep 21.2013 — NO, it is usually discarted as spam! definite no
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@MobiDevSep 23.2013 — NO, it is usually discarted as spam! definite no[/QUOTE]

I can't agree with you! If you use e-mil marketing correctly - it's a great tool of promotion and building loyalty among your clients or potential clients.
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@rohit03_catalysSep 26.2013 — Email marketing is a great way to build-up your community and generate traffic to your website. It does not provide SEO value. Search Engine Optimization is related to your website and how search engines rank your content.

I suppose you indirectly contribute to SEO if you build-up a big email list and thus the email marketing encourages/reminds people to talk about your website... But it is the act of these people creating links to your content that contributes to your page-rank and the proper design of your website that contributes to SEO.
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@jessicarobinSep 26.2013 — Yes, Email marketing is effective but you have to make a strong relationship with your customers and have to prove that you are not looking for sales only but you actually want to build a strong business relationship with them.
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@shoaibmarfatiyaSep 30.2013 — At its most basic, email marketing means sending a message via email, whether this is an ad to make sales, advertise a product/service, confirm a purchase or to solicit new business.There are two main types of email:

1 - > [B]Marketing emails[/B] : These might be informational or promotional messages sent to your permission-based lists of prospects, clients, reporters, vendors, affiliates, etc.

2 - > [B]Transactional emails[/B] : This type of email is usually automated and triggered by your customer’s activity.

Whichever type of email marketing you use.

Here are six tips to help you to succeed:

1 - > [B]Make your email interesting from the minute it lands in the recipient’s inbox[/B] : Think of it like a newspaper – it’s the headline that grabs your attention and in an email this is your subject heading. April Newsletter Is Here! isn’t going to generate any clicks

2 - > [B]Ensure that your emails are not sent to spam[/B] : If your carefully constructed emails are sent directly to spam, they’ll never see the light of day, and certainly generate no results.

3 - > [B]Make sure your copy looks clean and crisp[/B] : This sounds obvious but you’d be surprised how many people send out emails that look like amateur websites from the 90s.

4 - > [B]Make the links obvious[/B] : The aim of your email marketing campaign is to increase traffic to your landing page and website.

5 - > [B]Don’t make it impossible to unsubscribe[/B] : Your email marketing campaign needs to be friendly. After all, no one wants to buy anything off an aggressive salesman, at least not willingly.

6 - > [B]Test, test, test[/B] : Don’t send anything without making sure it’s working. Test internally, at the very least engaging all the major providers: Outlook.com, Gmail, and Yahoo.
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@JessicacisOct 01.2013 — It is spam only if it is overly done. E mail marketing helps to increase your sale both offline and online. For example if you have your local shop you can send your customer an email regarding discounts, offers so that they can come to your shop and purchase or if you have online store than they can go for online shopping.
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@MilinaOct 01.2013 — [B]

Yes, Email Marketing is very useful for business.[/B]
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@sepakOct 02.2013 — Most definately email marketing works - It is a multifaceted approach accomplishes many targets in one go - educate a customer or prospect, communicate, inform, sale, et.c.

However, content here is still king - only send out useful and relevant information to your list, if you don't you will end up in spam. This probably invokes another important issue to consider - segment your list, by doing this you can design messages to that speaks the language of that target segment.
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@priyanka444Oct 04.2013 — Email marketing is a popular way for business to reach more customers than the direct marketing.its a way reach thousand of potential customers at a relatively low cost as compared to advertising or other media souses.
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@lokendraOct 06.2013 — Yes, E-mail marketing is effective and there are some important things, if we do e-mail marketing properly and with some help, i want to say, if you do email-marketing then use free email marketing software from this website http://www.mailmachinepro.com/ they are helping people who are doing Emil-marketing, it's very comfortable and as well as huge profit we can get. I already has been part of this and it's very helpful for me.
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@kpkarthikOct 07.2013 — Yes Email Marketing is effective for your business.Because by email marketing

*Your cost efficiency is too low.

*
Easy to share your providing offers regarding your business.

*lets you unlimited send a message to thousands of people across the world.
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@Carlos_MoultonOct 09.2013 — E-mail marketing is effective as long as it is used effectively, I mean just be transparent to your customers and with what you offer.
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@bhadriramNov 15.2013 — A recent Exact Target study found the following to be true 75% of consumers would prefer to receive permissions-based promotions through email, and 93% of online consumers have provided companies with permission to send them information through email...

Here, five tips to help you to Effective:

Educational Emails

Informational Emails

Promotional Email

Newsletter Emails

Lead Nurturing Emails
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@nathanmiller99Nov 15.2013 — Yes it can be helpful for your business.
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@rootNov 15.2013 — For me... E-Mail marketing -----> Straight in the Junk Mail and purged without a thought.

If I want to know about a product, I will look in to it and decide if it is for me.

So when I want a product I open up my web browser, go to my search engine and type in what it is I am looking for and then start trawling and refining my search with filter until I find what it is I want.

So you need to consider that a vast majority of people, even if they have subscribed will never read your email and on another point, just think how much faster the internet would be if we didn't have unwanted emails from companies that are trying to spread the word about a product that would serve just as well by a web page and getting reviews and back links to those reviews...
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@neilp500Nov 18.2013 — Yes if it's well targeted to the right audience and you are offering something free I have forund a 5% conversion rate
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@paramkumarNov 19.2013 — As my experience E-mail marketing is very effective if you do it in proper way. My complain is that many people starts spamming and they call it E-mail marketing.

So, in my opinion do email marketing but do not spam. E-mail marketing really helps in growth of business and it will really increase your business sales.
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@Honey497Dec 07.2013 — Yes, email marketing is still an effective technique. It is good way to drive visitors to your website and also the best way to keep your regular customers update with your latest products and services.
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@WebDesignPhxDec 07.2013 — I am of the opinion that every form of marketing works if you do it properly and continue to attack the same demographic over and over.

No matter what you do it will work if you go hard!
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@SEO_LandDec 07.2013 — Email Marketing is an effective promotion technique to contact your clients directly and offer them new updates of the product or services.
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@sanjeevseoDec 12.2013 — Yes , Its effective if you do locally , if your product for local then you should use email marketing that will give you good customer.

Email marketing is a great way to build-up your community and generate traffic to your website. It does not provide SEO value. Search Engine Optimization is related to your website and how search engines rank your content.
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@aycomponentDec 13.2013 — Email marketing is very effective because it’s permission-based. The people on your email list have given you the go-ahead to send them messages. A lot of smart brands now send out personalized emails. Based on short questionnaires or customers’ purchase histories, retailers use different content to different targeted consumers
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@spyindiavimleshDec 13.2013 — E-mail marketing is one recent technique which is used to increase business through sending e-mails to various persons. it is effective.
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@miqueasJan 17.2021 — Hello, the sending of emails as a marketing strategy is a bit obsolete, a better marketing strategy is the Push Notifications on your website or online store, this will allow you to send instant campaigns of your products or services, promotions etc. to everyone connected in a way easy, Try the INDIGITALL Service works excellent and is very easy, try it for free.
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@Steve_R_JonesmoderatorJan 17.2021 — {"locked":true}
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