Hello,
I am currently doing practical training in a company and was asked if I could do something to enhance the results in search engines. This gave me an excellent idea to do my college thesis about Search Engine Optimization. The idea is to learn the tips & tricks behing SEO then implement them into the company web-pages. I would measure the effectiveness simply by doing searches by a bunch of keywords before and after (I would wait 2-3 months for good results).
I have read quite a lot about the subject from the Internet, but I need some good printed source material for reference. I looked from Amazon, but couldn’t really tell which one would be a good, professional choise. I would like the book be rather new also. So what books would you recommend?
Thanks in advance.