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Data Feeds to Froogle, Bizrate, Shopping.com, et al

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Sep 22.2005

I’m having a problem preparing data feeds to all my partnerships – bizrate, dealtime, etc. Basically, each partner of mine requires I send them a custom data feed that takes me anywhere from 30-60 minutes to prepare, each! Currently, I keep an excel spreadsheet of my product data and when it’s time to prepare a fresh data feed, I open my main spreadsheet, remove the columns that are not needed, rename the column headers that remain, create any mandatory headers and fill in the mandatory data, go through the sheet and remove items that never sell, save the file in the required format, then ftp it up…Then I repeat the process for my other 5 partners. The entire process can take me several hours, and as a result, I limit sending fresh data feeds because it takes too much time.

There has to be some alternative to manually preparing data feeds. Any suggestions???

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@merchantadvantaSep 29.2005 — I noticed your post and wanted to offer my company's services. I work at MerchantAdvantage and I believe we have a solution to your question.

We have developed an application (called Channel Management) for online retailers, such as yourself, that automates the entire data feed process; including transferring the data feeds directly to your marketing partners, including Bizrate, Shopping.com, Froogle, etc. The application is ASP-based and stores a copy of your product data on our servers allowing you full access to manipulate and filter your product catalog to only send the items you desire to your partners – leaving behind items you don't want included. This feature offers a tremendous benefit when participating in CPC marketing and immediately produces a higher ROI.

I encourage you to see our demo at http://merchantadvantage.com/channelmanagement.cfm and sign-up – for $245/month, it is well worth a shot!
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