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I know links to my own website are obviously very important in increasing page rankings, however, I’m starting to hear a few rumours that seem to suggest linking to other sites on my site, also increases my own site rankings?
I don’t really see how this would help (apart from for users of the site who want to find similar sites), so I’m interested to know if you’ve heard anything similar?
(I do however realise linking to other people is also likely to help get reciprocal links)
Any thoughts would be apprecited.