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explain the Adwords link

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Dec 09.2004

hi all!

can someone explain why the link that will refer you when clicking an add is that cryptic?! ? ?

ex. when I type ‘casino’ in google.com, the second result is something like this:

[url]http://[/url] [url]www.google.com/pagead/iclk?adurl=http://[/url] affiliates.islandpoker.com/SmartLink.asp%3Faffid%3D1733&sa=l&ai=BUiB853K4QfPPEa-KiwG4hfSfCrH8twjrv7ubAdbQxwWAtRgQAhgCKAI4AECIEEidOaAB6cu-_gPIAQE&num=2

The first part [I]http://www.google.com/pagead/iclk?adurl=[/I] is quite obvious, but then …
Why isn’t it something like [I]http://affiliates.islandpoker.com/SmartLink.asp?ref=google&campaign=123[/I] ??

Or is it google that encrypts the link? ?

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SEO

5 Comments(s) ↴

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@philawebDec 09.2004 — An advertisement is not a search result but ad placement by Google.

The search results are left aligned, the ads are right aligned on the page.
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@Bobby_SauthorDec 09.2004 — [i]Originally posted by philaweb [/i]

[B]An advertisement is not a search result but ad placement by Google.

The search results are left aligned, the ads are right aligned on the page. [/B][/QUOTE]
Duh! ? I'm no cow ? lol

Please read the question mate :rolleyes:
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@philawebDec 11.2004 — [i]Originally posted by Bobby_S [/i]

[B]Duh! ? I'm no cow ? lol



Please read the question mate :rolleyes: [/B][/QUOTE]

Ooops... :o
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@russellDec 12.2004 — It's for tracking purposes. They store information in the querystring to track clicks, and so does the target url (to track where you came from).

Google gets paid for clicks. IslandPoker.com pays for 'em. They are both interested in proper accounting.
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@Bobby_SauthorDec 12.2004 — Indeed, but why are the values that cryptic? Makes no sense to me. Is there a reason to this? :o
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