Most people get confused between digital strategy and digital campaigns but we will tell you how to differentiate the two. Undoubtedly, the digital marketing plan is a series of actions that will help you in achieving digital marketing goals.
At the same time, the digital marketing campaign is defined as the building locks or set of actions within your plan that will be taking you towards meeting the goal.
Example:-
Take an example where you decided to start an online campaign with your best-performing content on Twitter or Facebook that will further help you in generating more leads through that channel. Here, the campaign is always an integral part of your strategy or plan generating more leads or profits. This is important to notice that one digital marketing campaign could run for years but this is not true for the strategy. This is just a tactic that sits alongside campaigns to form a comprehensive digital marketing plan.
As you can see that we have learned the basics of digital strategy and digital marketing together, so let us dig into seven tips to build a powerful digital marketing plan.