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2021 Key trends in PPC

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Mar 11.2021

According to analytical data, e-commerce sales jumped $174.87 billion from 2019 to 2020 because most of the companies across the globe rely on digital advertising to help keep their businesses afloat.

So what are the 2021 Key trends in PPC? please share your views.

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9 Comments(s) ↴

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@tome1122Mar 11.2021 — 10 Important PPC Trends to Watch in 2021

1 Goodbye, Data

2 Understand Your Audience & the Buyer Journey

3 Even More Automation

4 Diversification Will Become More Important

5 Harness the Power of First-Party Data

6 New Instagram Opportunities

7 Big Picture Strategy Will Become More Valuable

8 Perfect the Ad Message

9 Always Be Testing

10 A Great Mobile Experience
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@gautamseoMar 12.2021 — PPC is a tactic to purchase traffic for websites.

Important PPC trend in 2021 :
  • 1. Google's ad data hub will be gold mine

    Better opportunity to the marketers to understand the behaviour of customers as well as their reactions towards ad.

  • 2. Automation will play a crucial role

    It serves a great tool for marketers when it comes to finish task in relative less amount of time and budget

    3.Understanding buyers journey

    Most important areas that can help you in reaching the right audience is your keyword and images
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    @nihitthakkarMar 12.2021 — Latest ppc trends in 2021:
  • 1. Video Ads and PPC

  • 2. Creative ad messages

  • 3. Bye Bye Pixel, Hello Ads Data Hub

  • 4. Smart Bidding

  • 5. YouTube Masthead on TV Screens

  • 6. Smart Segmentation and Google AdMob

  • 7. Voice Search for PPC Campaigns

  • 8. Virtual Reality Ads

  • 9. Test, test, and test again
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    @cootheadMar 12.2021 — [img]https://coothead.co.uk/images/blind-following.png[/img]

    [b]Monkey see, monkey do - blind following[/b]


    [i]coothead[/i]
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    @Shruti1234Mar 16.2021 — **Proactive competitive analysis**. One key element of proactive analysis and strategy is performing competitive analysis in advance.

    **Privacy and attribution**

    **Setting a communication schedule**: One key way to stay proactive about what’s going on in paid search is to have a set reporting and communication scheduling so your key stakeholders know when they can expect updates, news, and KPIs.

    **Automation** in Google Ads can mean a more consolidated account structure when we’re not segmenting every device or audience out. It can mean machine learning in smaller accounts that may not have as much initial data.
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    @carbikemoversindiaMay 19.2021 — Thanks for the information.
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    @johncarryMay 26.2021 — Three critical PPC trends

    **1. Google’s Ad Data Hub will Be a Gold Mine:**

    Earlier in 2020, Google announced that they’d stop allowing third-party pixel tracking because of security concerns. The reliance on third-party pixels to check YouTube metrics led Google to invest in Ads Data Hub.

    **2. Understanding the Buyer’s Journey:**

    A key aspect of a successful PPC campaign is to know how your customers behave to your ad in each step of your customer’s journey. Understanding each stage of the buyer’s journey can help in creating a more effective PPC campaign.

    **3. Automation will Play a Crucial Role:**

    According to Statista, the market size of automation globally will increase from 71.5% to 83.2% by 2021.
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    @carbikemoversindiaJun 14.2021 — Thanks john for the update
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    @NogDogJun 14.2021 — {"locked":true}
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