@Areej_FatimaDec 11.2019 — #Key areas to use the Keywords to optimize the site ranking:
URL
Title Tag
Meta Description
H1 Heading
Text Content
Image Alt Tags
Keywords should be used in the URL, Title & Meta Description initially. As these are what, which is displayed in Search Engines Results Pages (SERP) snippets.
Keywords must be used in the H1 Heading & content of the Website.
Keep Keyword Density less than 2 percent, i.e., [don’t overuse the Keywords](http://www.intrawings.com/search-engine-optimization-services/), it should be between 0.5 to 2% of the entire text content.
Be precise wherever you use the Keywords in the Website. It doesn’t make sense to use the Keywords if it doesn’t fit in there.
You may go for variations like synonyms, relevant keywords or semantic keywords.
Keywords can also be used over the images as ‘alt text’ or ‘title’ of it, but always describe the image in some words in the alt text.
According to my knowledge, to optimize the site rankings keywords plays the most prominent role but if we follow the methods like Keyword prominence, Keyword Density, Keyword placements and Keyword proximity.
1. Keyword Prominence means how prominent the keywords are in the website, how important they are within your site with relevance.'
2. Keyword density means the percentage of keywords you used in the page itself to the total number of words in it.
Note: Keyword density must be within 2% to 3 % as recommended by search engine.
3. Keyword placements, there are some placements where the presence of keywords in page is very important to rank in search engine page results.
The presence of keywords within a page are
Landing page URL Page Title Meta Description In every headings and sub headings First paragraph of text content Image Alt Tags
Note: keywords should be used with different variations
4. Keyword proximity means the closeness between the two keywords(distance between two keywords in page)
Follow this methods, so you can reach the goal as per your expectations.
@Seoservices123Dec 16.2019 — #keyword density with 2% to 3% in the site content and also in description and keyword popularity and can also be place in title and other.