Restaurants believe digital channels more important than consumers say they are, According to Analysis –
– 42% of restaurateurs say they will buy Google PPC ads this year.– 67% saying they are buying or will buy social ads (read: Facebook).– 90% of restaurateurs said they valued online customer feedback.– 30% of owners to monitor or capture customer sentiment. Comment cards, verbal feedback and responses to digital receipts were among a number of other methods.– 2% of owners said they took no action
What do you think? please share your opinion.