@brad_jonesMar 09.2017 — #My understanding is [COLOR="#FFFFFF"]that CTR (Click through rate) as well as [/COLOR]the bounce rate once someone has clicked on your link both impact SERP.[COLOR="#FFFFFF"] If people aren't clicking your link, it will likely drop.[/COLOR] If people are clicking and then coming back or leaving quickly, then it is an indication they likely didn't find something helpful.