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My daughter works in a clothing line business. Part of their promotions are campaigns and events. Usually, the use tags as a part of their advertising. But, an IT friend told them that it could cause problems in the later part especially if they are not careful of who’s being notified. Sorry, but I’m not a tech savvy. My daughter is just new to the company. As a marketing staff she has to think of a way to alleviate common issues that might affect the sites to function properly especially when they do a lot of marketing collateral. Anyway, is this still the responsibility of a marketing staff, an IT or a web developer? What’s the best way to manage and deal with all those tags used in marketing of a certain business?