@richardstevensFeb 23.2016 — #Cross linking refers to the process of linking between two sites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which they are already viewing, and may be of further interest to them.
@anirban09PMar 09.2016 — #Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.
@TrainMar 11.2016 — #Reciprocal links get a pretty bad rap, as it does look pretty unnatural and may flag up as a link network. We definitely don't want that.