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Hello All,
I have what i believe to be 2 core issues:
1) I’ve recently joined a new business and i am in the process of looking through their website and data on GA.
Recently the business has had a redesign and moved to the Text Pattern CMS from WordPress. The domain has stayed the same however, in GA all landing pages are showing a 404 status code from a completely different URL – one in which no-one is familiar with.
2) I decided to check ‘referrals’ in ‘acquisition’ to try and find context (on the above) and found that our actual domain was driving the highest amount of sessions, then came spam links, third was referrals from social media and the rest are from normal sites who have back linked to our website.
The above leads me to believe:
1) Our internal linking must need looking at if we are our own top referral source.
2) Social sites/shared content needs checking to ensure all links are up-to-date and referring to correct traffic.
3) A disavowing plan will need to take place for spammy links as well as filtering these out on GA when reporting on data.
However, i still feel like there is something i am missing regarding the unusual URL’s for these landing pages that people seem to know nothing about. Does anyone have insight into this?
Many thanks,
Lewis