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How do you compete against free?

I’m new to the forum. I registered to try to find a discussion on how other Web developers compete for new business against free DIY Web design services Wix, Webs.com, and Weebly (as well as dot.tk for free domains and use free hosting at hostinger.in). Are most of you in the business of building Websites for clients? How do compete against free or nearly so?

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@NogDogNov 30.2015 — Well, I'm not the best one to ask, as I work as a server-side specialist for a dot.com.

As in any business, it's supply and demand. You need to be able to supply something that others are demanding at a mutually agreeable price. That's where sales and marketing come in: convincing customers you have something they need. Therefore, to compete with the automated tools, you need to answer the question, "What can you give me that the tools don't?"

It could simply be the convenience and sense of security you could provide by helping non-technical customers get web sites up with minimum of fuss for them. Or perhaps you can provide some of the latest JavaScript eye candy to improve the user experience that the automated tools don't do. Or maybe you can get good at how to integrate single sign-ons with popular CMS packages, on-line store packages, and payment gateways to help build more complex sites. But, if all you can provide is throwing up some nice-looking, static HTML pages on a web server, competition could be tough. (I'm not claiming that's you, since I have no idea what your skill set includes.)
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@rootNov 30.2015 — My dad worked for a major chemical company, in his office was 31 other sales people yet my dad consitantly accounted for 40 to 48% of all company's profit.

His secret, he didn't sell the product, the product sold itself, he was merely the person who was able to "Fix" that clients problems and in a faster turn around than competitors DESPITE being more expensive, what the client needs is assurance that you can deliver the goods.

If you are trading or touting for business, be mindful of consumer rights in your country and various government and NGO's that will exist as a watchdog, this is so you don't fall foul of the law...

So taking that in to account, deliver what you promise and within the time specified because today verbal contracts are as much legally binding as those on paper with signatures.

You should also be mindful that you will experience the phenomena of "Its not working!" which is pretty normal and often the clients firewalls if your development requires a bit of both worlds, cloud + corporate servers.

These self builds site tools, 10 a penny and and IMHO very good despite adverts. You are offering something that they can't, a personal service that is bespoke and tailored code whereas these self build sites use templates and boiler plate code which is never good and thats from a security aspect.

So don't compete, offer value for money in the quality of build.
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