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View Source: no keywords, just Javascript???

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May 13.2004

I’ve got a client who can’t understand why his web site is not showing up on Search Engine results, why it’s not attracting the SE spiders.

So I go to his site, right click on View Source, and all I see is Javascript, text/css, with no keyword or content meta tags.

I’m no programmer, but this seems wrong. I see nothing for the SE spiders to feast upon in the code for his web site.

Now the copy also needs keyword enrichment, and more pages of relevant content.

But can anyone help me understand what may be wrong with the code?

Main [1] begins with:

<html>
<head>
<!– This code is from examples off of [url]www.javascripts.com.[/url], author unknown–>
<script>

mesk=new

I appreciate your taking the time to help me. Got a meeting with client Thursday May 13, 2004 at 1:30 pm Central Time. But comments after this date/time are welcome.

Thanks.

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SEO

5 Comments(s) ↴

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@DariaMay 14.2004 — You are correct, you have to have a minimum of 3components:

1) keywords,

for example,

<meta name="keywords" content="cool site, cool, site, best web">

2) description,

for example

<meta name="description" content="Visit is the coolest site in the world">

and

3)

the site actually being submitted to search engines.
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@AdamGundryMay 14.2004 — Don't forget:

0) Content. Content generated with Javascript doesn't count, because spiders won't read it and you shouldn't be using it on an accessible website anyway. Bear in mind that the major bots pay _much_ more attention to the content of your website than the meta tags.

Adam
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@DariaMay 14.2004 — O-ops, yes, that's correct!

D.
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@bizabilityauthorMay 14.2004 — Thanks for the good comments.

I phoned my friend, who operates a web hosting/content management service, and he explained a lot to me. We're going to work together to fix the client's web site, get rid of the frames, correct the source code, enrich SEO aspects, add pages of relevant content, enhance usability, convert print read text to web scan copy, etc.

Another improvement will be to replace the Mapquest maps with more usable maps, maps that include landmarks and start with the downtown of a major metro area, instead of limiting the map area to the immediate surroundings. The client complained that for every Mapquest map he utilized, he had to add another map to orient customers to the area Mapquest shows.
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@MCP_MediaMay 18.2004 — Javascript generated text is being read by the latest build of google, and the others will soon follow suit. However, I still do not advise creating pages in this fashion.

At a glance, the biggest thing I saw wrong with that code posted isn't even the javascript believe it or not, it is the lack of a title tag. The title tag is the most heavily weighed factor by search engines to determine what your page is about, so it is important to use a short and very descriptive title tage which includes your main key phrase or phrases for each page.

The meta description is huge too. And I loved your comments about getting rid of frames, increasing usability and design, etc etc. You're off to a good start with that kind of thinking.
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