I observed site having high bounce rate for social media traffic. If bounce rate is a ranking factor, will this social media traffic bounce rate cause my rankings to drop?
@Kevin_PeterAug 14.2015 — #It definitely does. Bounce rate is bounce rate no matter what channel or what referral site you're getting it from. Social media is eveolving at an incredible pace. Ignoring metrics related is not possible. A high bounce rate is bad, but does not mean bounce rate is exit rate - where visitor left the site from a certain page.
@aapbudgie98Aug 15.2015 — #According to the Google Analytics documentation “Bounce rate is the percentage of single-page visits . Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site landing pages aren’t relevant to your visitors." If your webpage has a high bounce rate for a search term then Google might lower your rankings and devalue your site for that search term
@richardstevensAug 20.2015 — #In simple terms, the bounce rate of your website is then the percentage of visitors who just see only one page of your site and leave immediately. It is an indication of the quality of traffic coming to your site. It is a judgment being passed by a visitor regarding the quality and usefulness of your website.
But on a positive note, it is also a way to help pin point pages that need improvements and where remedial actions need to be taken.
The conclusion that Google does factor in the bounce rate also as a part of its search algorithm has been arrived at after several tests by webmasters on their pages. Their findings suggest that Google indeed considers the bounce rate as an indicator of a site’s importance.
How to make your site search engine ready
As a high bounce rate is considered a measure of your site’s ineffectiveness, you need to improve the content and usability of your sites pages. If you can lower your bounce rate marginally with improved content and usability, you will witness a substantial improvement in conversion rates and attract more visitors through search engines. After all, Google and all other search engines intent is to provide the visitors with as accurate and relevant information as possible. If the visitors themselves ignore your site, the search engines will take note of it and obviously lower your site’s rankings.
There is therefore a need to reduce the bounce rate and improve conversion. But for this, the process should start from the website planning process itself and should be carried through the development & marketing stage. A reduced bounce rate also means increased site conversions and is a sign of online success for which every site owner should strive for.
@nehansSep 29.2015 — #Definitely Bounce rate will effects your website ranking. High bounce rate generally indicates that site entrance page are not relevant to the visitors. One of the method to reduce the bounce rate is create landing page which satisfy visitor's query.
@shiny012Sep 29.2015 — #Bounce rate does not have any affect in Seo Ranking. High bounce rate means traffic is not staying in ur website for a long time.
@sajid_israqOct 03.2015 — #Bounce can effect to rank in search engines. Less bounce rate is good for website to get good rank. you should improve bounce rate to improve sale.
@shiny012Oct 12.2015 — #I've also noticed a higher bounce rate from social media traffic. Not sure why that is. But if they are coming from a social media site to your site, there is no way for a search engine to know that is happening (other than analytics). Google uses bounce rate in ranking - but you have to be on Google, bouncing back to Google for them to log in a bounce.
@sandy0052Oct 12.2015 — #Your traffic from social media will definitely influence your ranking because they are all related to each other. Bounce rate will effects your website ranking. High bounce rate generally indicates that site entrance page are not relevant to the visitors. Decrease bounce rate by creating quality contents that can help increase the value of your website.