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Bounce rate can affect SEO ranking?

Is the bounce rate can affect SEO rank? How?

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SEO

25 Comments(s)

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@somyasharmaJun 09.2015 — Yes, Bounce rate affecting your raking on search engine. Because, Google considered the time spent by a visitor on a website as a measure of its importance and relevance. A back button click immediately after landing on your website by a visitor is considered by Google as disinterest for your site and therefore, It counted in bad search result. ??
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@escapeadJun 09.2015 — Its impact depends on the majorities are mostly i saw in redirect link which is bounce the rank effect
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@ronsteJun 10.2015 — Higher the bounce rate the lower the Visitor interest. "somyasharma" says right, Google use bounce rate as measure and if it goes against you than its must effect your web promotion activities. Add unique quality content, special offers, coupons or anything like that to improve customer retention.
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@web_design_TOJun 10.2015 — Sometimes if the page takes too long to load Google considers it as a bounce. We often solve this by optimizing the image or reducing the number of slides.
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@eastvantageJun 11.2015 — Hmm, Matt Cutts said before that it is not, but most of SEOs and Online marketers agrees that Bounce Rate really affects the ranking factor of a website.
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@richardstevensJun 11.2015 — Essentially, when you think like Google, you’re interpreting actions of users on a massive scale. Google has billions of searches every day. With that amount of data it can make certain assumptions about users and websites that you might not believe are even possible. As an example, Google knows that knives are associated with swords. For humans that is an easy conclusion to make, but for a robot that is an incredibly difficult conclusion to make. In the case of Google though, it has seen thousands of web pages with the keyword “knives” and has also seen that many of those web pages also list the keyword “swords”. Ah HA! In the eyes of Google, knives and swords go hand-in-hand!

Continuing with the “think like Google” theme, imagine a site that Google ranks on the first page of Google for a keyword search. Everyone wants to be on the first page of Google. Now, let’s imagine that this site ranking on the first page of Google gets a lot of traffic, but most of the traffic leaves the site in 5 seconds or less. A reasonable conclusion would be that the site isn’t a very good site because thousands of people click on the site and 95% of those people leave in 5 seconds or less. What could they possibly have gained in 5 seconds or less? Google tracks this and monitors the traffic of a site and how users react to the site. If those users are leaving immediately, Google isn’t going to leave that search result on the first page for long because Google’s goal is to provide the top 10 search results for every possible interpretation of a keyword search.

How Does Google Measure a Bounce?

Google doesn’t tell us how they measure a “bounce”. My assumptions are described above, but they are not concrete or perfect. I am constantly reevaluating my theories on the effect of bounce rate. The reason Google doesn’t define a bounce is because if they did tell us what constitutes a “bounce” most hack-job SEOers would trick Google into thinking their site has a 0% bounce rate. This would eventually lead to a bunch of crap websites on the first page of Google – something Google is obviously battling every day.
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@daviddakaraiJun 11.2015 — Yes, Bounce rate is effects the SEO rank. Low bounce rate is good for a website.
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@Crystal_TorianJun 11.2015 — Bounce rate happens when people leave your site without spending the amount of time as necessitated by Search engines. There is no definitive answer as to what a high and low bounce rate is as it is dependent on factors such as the nature of the website and how many webpages it contains.
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@Kevin_PeterJun 18.2015 — If people are bouncing off - leaving your site immediately after landing, then there is something wrong in the site load time or the content in it?

One metric that no webmaster should ignore is Bounce Rate. Try to reduce this by by providing good content - so, your Time on Site metric has good values. Bounce rate indicates if your site's conversion is good or not.
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@angelina22Jun 19.2015 — Bounce rate should be always less.
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@GreggsHostingJun 20.2015 — So, what is considered a High or Low Bounce Rate percentage?
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@Isabella_martinJun 24.2015 — Bounce rates does not directly help your website in increasing page rank.Because bounce rate just refer to the number of people who leaves the web page of your site without doing any thing.
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@Bruce_AthertonJun 25.2015 — As a high bounce rate is considered a measure of your site’s ineffectiveness, you need to improve the content and usability of your sites pages.
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@itznehamaliJun 25.2015 — Yes, Bounce rate is always effect for search engine & SEO.
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@alexjames212Jun 25.2015 — it always trickles down to user experience. if the landing page for your website is not user friendly people are just gonna bounce and upon indexing high bounce rates for a site and that too for long duration, Google or any search engine is definitely gonna deem it as a not worthy site. Here it is, so your site simply gets buried in SERP's.
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@webdesignsJun 26.2015 — Do you feel that a relationship exists between your bounce rate and your position in Google search results? Well, all indications point to a close relationship existing between the two. It has now been confirmed that Google considers the time spent by a visitor on a website as a measure of its importance and relevance. A back button click immediately after landing on your site by a visitor is considered by Google as disinterest for your site and therefore a bad search result!
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@advent_geekJul 03.2015 — reduce bounce rate which talks about your content, if you have quality content then user will stay some time to read all the content. if bounce rate is 100% it can be some artificial traffic which were created to rank.
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@Kevin_PeterJul 03.2015 — Try reading about or listening to Avinash Kaushik, the guru of web analytics.
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@asianmarttJul 04.2015 — Bounce rate is the rate of single-page visits (i.e. visits in which the individual left your site from the passage page). Skip rate is a measure of visit quality and a high ricochet rate by and large shows that site passage (landing) pages aren't important to your guests.

In the event that your site page has a high skip rate for an inquiry term then Google may bring down your rankings and degrade your site for that hunt term
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@mahisharma2Jul 14.2015 — Yes Bounce rate effect keyword ranking in SE
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@itznehamaliJul 14.2015 — This is very useful information. thanks everyone for sharing such a wonderful infromation
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@aapbudgie98Jul 16.2015 — First, we should define the word “bounce” in SEO terms. I believe a “bounce” is when a searcher uses Google to find your site via specific keyword searches and, upon clicking your Google listing for said keywords, immediately (or within a specific time frame that isn’t defined by Google) clicks the “back” button on his/her browser, thus taking the searcher back to the Google listings. I realize this might sound a little complicated, but it is fairly simple when you consider how search engines works and why a bounce might effect the rankings of a website.
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@GauravsagJul 18.2015 — I think we have a confusion here . I will start my answer with definition of bounce rate " the percentage of visitors to a particular website who navigate away from the site after viewing only one page."


Now here is two possibility first one either visitor got the information for which he is looking and leave the website after viewing single page or He found that website content is not at all helpful. In both case bounce rate will increase .

Conclusion : There is no effect of bounce rate on Seo ranking.
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@uditshJul 29.2015 — Is the bounce rate can affect SEO rank? How?[/QUOTE]

Absolutely Not, Bounce rate has never been a ranking factor in SEO. You will be shocked when you notice that top ranking dictionary websites have 95%-99% bounce rate, but still on top results. Why? What you do on these type of websites when you need the meaning of a particular word?
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@AlanRonJul 29.2015 — Yes, definitely. The google considers that the site is either slow, inappropriate or not user friendly. Then google stops giving ranking to your website.
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