Can Social Marketing build a strong brand ?

@AmanBansalDec 02.2014

Building a brand is not easy these days. It has become all the more difficult thanks to the tendency of customers to go online and post vile thing about your brand on popular social media sites at the drop of a hat. So, you need to keep looking over your shoulders all the time to ensure that your brand is not getting trounced by irate customers. Now, face the truth, there will be always be some people who will criticize your brand no matter what and this is the reason why you should be trying your level best to create a strong brand on social media sphere so that it can withstand barrage of criticisms.

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@RoopatgDec 03.2014 — #Social media marketing is one of the ways to build strong branding. Through social networks promotion, your target audience will come to about products and services. Criticism will come into picture, if the customer is not satisfied with your services provided.

@alexjames212Dec 03.2014 — #Social media websites can help you earn a brand name, however, you need to be patient with the related strategies to see the results. You need to engage yourself in discussions, makes posts on a regular basis and keep your page active for getting positive results.

@mindstreakDec 03.2014 — #Social media can be the face of branding business .A lot of activities are being used in the social media whether it may be paid or free advertising can help build trust and reputation to the business.

@SEObelly_comDec 03.2014 — #Social media is really strong tool in building brand name but I wouldn't relay only on it. You have to use more then social media to get good results.

@SinelogixcompDec 08.2014 — #Branding gives a business an identity. A brand encapsulate the product, personality and values of a business and enables these to be easily understood and appreciated by customers. A picture speaks a thousand words and so does a brand.

@tomas_kroosDec 11.2014 — #Social media is the one of the ways to build your brand. These social media will help you to identify your organization from a crowd.

@jedaisoulDec 11.2014 — #...there will be always be some people who will criticize your brand no matter what and this is the reason why you should be trying your level best to create a strong brand on social media sphere so that it can withstand barrage of criticisms.[/QUOTE]
If you are receiving a barrage of criticism, then I'd suggest that you should seriously consider what you are doing wrong. Just saying "there will be always be some people who will criticize your brand..." sounds to me like being in denial!

@hemanth_malliDec 16.2014 — #Yes I agree with you Social Marketing build the brand name.

@SiyaagarwalDec 16.2014 — #Social media marketing is one of the ways to build strong branding. if you are posting your website links or information then you will build your brand very fast.

@BangalorewebzoDec 17.2014 — #In Social Media promotion mainly consider about 4 points

Create a Content Strategy

Treat Social Spreading as ‘the New Link Building’

Optimize Social Media Networks for Local Search

Think Long-Term and Short-Term

@Mehak50Dec 20.2014 — #In Social Media promotion mainly consider about 4 points

Create a Content Strategy

Treat Social Spreading as ‘the New Link Building’

Optimize Social Media Networks for Local Search

Think Long-Term and Short-Term[/QUOTE]

Very Good Points.

@SoftnaxDec 20.2014 — #Sure but don't expect it to help you in SEO specially the likes thingy and keep in mind all back-links no matter what are NO-FOLLOW .

@AvrillavigneDec 22.2014 — #Yes,

Social media is the best way to create a branding of your bisness. Now the day peoples spents their 25-30 % time on social media.

So, Social Media is very helping in brading.

@jainteqDec 24.2014 — #Social Media marketing is must for every business. Many companies jump onto social media and start doing the same broadcast messaging they do everywhere else. That just does not work in social media. Social media is about joining the conversation and adding value to what your prospect.

@CindyStevenMar 02.2015 — #Being in the SEO and SMO service for years, I have seen how important social branding is to the success of a business. Yes, Social Media Marketing has its pros and cons... especially in today's generation where Internet is the truth, where everything you post online can create a ripple effect up to the real world. I think it is just a matter of giving your heart into everything you do, so that you'd expect less of the bashing. I am not sure if I was able to answer the question, but I think this blog post will definitely do: Good Branding: What it means for Your Company.

@carlyienjosephMar 05.2015 — #Yes, social media marketing is great platform to share information about products, service and help to build your brands. It is great source of traffic.

@daviddakaraiMar 06.2015 — #Yes SMO is good for to promote brand in market.

@louisbarber78Mar 09.2015 — #Social media platforms are definitely going to build a brand for you if you use it in a appropriate way. Social media participation along with social bookmarking will help you to make a brand.

@SwashMar 09.2015 — #In my opinion yes, Social marketing can build a strong brand. Now most of the business owner wish to promote their business though social marketing if you dose not engage your business in social media then you may loss your target audience. To build a strong brand in social media is not a easy thing you have to involve your business with your audience. So that then they can get idea about your brand product.

@angelina22Apr 01.2015 — #Social media is the best place which helps to grow your business at a very good level.

@formalfawnApr 02.2015 — #Social media marketing is one of the best way for building strong brand. Target the audience who will be aware about your products and services.

@Vikas_PatelApr 02.2015 — #Yes, Of course.... Social Media is a big platform where you can built and marketing your brand.

@somyasharmaApr 02.2015 — #Brand tag is the identity of a business, that is hard to gain. Most business work hard to promote their brand name. Social Media is a great platform, where you can promote your brand name and target your customers. You can build strong brand on many social channels such as Facebook, Twitter, Google+, Pinterest etc. Post your services and products with optimize image and quality content, it works effectively for your business brand.

@brknnyMar 22.2016 — #Developing an effective Internet marketing strategy to build a strong online brand is not generally as simple as it ought to be, particularly when organizations are on a tight spending plan. To be the most beneficial intends to pick the best procedures to avoid wastage of time and money. A fabulous decision of methodologies is to utilize viable social media marketing. It is a demonstrated arrangement that effectively produces presentation and change rates. Generally speaking, your organization should devote significant time to using social media marketing to quickly build a strong, successful brand.

@richardstevensMar 22.2016 — #

1. Choose networks that support your brand image.

According to Convince and Convert, 22 percent of Americans use social media multiple times a day, making it one of the best mediums on which to build your brand. There are literally hundreds of social networks out there, but most of them aren’t worth investing your time and energy.

Instead, find the platforms that support your brand image, taking the following factors into consideration:

Facebook is by the far the best platform for promoting brand awareness, as nearly three quarters of Americans adults use the site. Facebook is a great platform for promoting virtually any brand, due to its very heterogeneous user base.

Instagram is a great option for brands that rely heavily on images, such as clothing companies and retailers. It’s also particularly effective for reaching young adults, Hispanics and African Americans.

While Google+ hasn’t taken off as well as many people predicted, it can be a great platform to reach men in the technology industry, as two-thirds of the network’s users are men, most of whom work in engineering or other technical professions.

Pinterest is an excellent social network to reach women, especially for brands selling jewelry or clothing.

Finally, if you operate a business-to-business company, LinkedIn is a stronger choice for promoting business-related content and connecting with other corporate influencers.

2. Provide valuable and shareable content.

It should go without saying, but you’ll create a much stronger brand reputation if you focus on creating useful content that viewers will want to share, rather than cranking out content to meet arbitrary publishing calendars or that covers subjects only you’d want to read.

3. Leverage influencers.

Publishing killer content to your social profiles is important, but it’s only one part of the equation. If you have a relatively unknown brand, your voice is likely getting lost in the noise. While you can eventually build your own audience through the creation of great content, this strategy is going to take time.

4. Use social campaigns to promote content.

Finally, keep in mind that, in an age of diminishing organic reach, paid campaigns -- especially those run through native advertising platforms -- may be one of your better options for building your brand on social networks.

@akicksoftware2Mar 22.2016 — #It was not that long ago that Social Media Marketing (SMM) became a popular tool to generate a strong company brand. It was only then that businesses realized that social sites including Twitter, Facebook, LinkedIn, Google Plus, and others were no longer simply social interaction tools for children, but were actually valuable Internet networking and marketing resources for business.

@TrainMar 22.2016 — #“Closing due to large number of replies”

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