@kensciodirectNov 18.2014 — #Both Social Media and Social networking are two different terminologies having separate concepts. They both are used accordingly as per the business strategy
[B]Social Media :[/B] Social media as a one-to-many communication method and content that you upload.Whether that is blog,video,newsletter or an eBook.People can respond and comment, you own the content and have to produce the media yourself.
[B]Social Networking :[/B] The main purpose of social networking is to connect with other people. Once you decide what media you are going to use, begin with social networking sites like Facebook and Twitter to engage with your audience.
Social media is a way to transmit, or share information with a broad audience. Everyone has the opportunity to create and distribute. All you really need is an internet connection and you're off to the races.
On the other hand, social networking is an act of engagement. Groups of people with common interests, or like-minds, associate together on social networking sites and build relationships through community.
[B]2. Communication Style[/B]
Social media is more akin to a communication channel. It's a format that delivers a message. Like television, radio or newspaper, social media isn't a location that you visit. Social media is simply a system that disseminates information ‘to' others.
With social networking, communication is two-way. Depending on the topic, subject matter or atmosphere, people congregate to join others with similar experiences and backgrounds. Conversations are at the core of social networking and through them relationships are developed.
[B]3. Return on Investment[/B]
It can be difficult to obtain precise numbers for determining the ROI from social media. How do you put a numeric value on the buzz and excitement of online conversations about your brand, product or service? This doesn't mean that ROI is null, it just means that the tactics used to measure are different. For instance, influence, or the depth of conversation and what the conversations are about, can be used to gauge ROI.
Social networking's ROI is a bit more obvious. If the overall traffic to your website is on the rise and you're diligently increasing your social networking base, you probably could attribute the rise in online visitors to your social efforts.
[B]4. Timely Responses[/B]
Social media is hard work and it takes time. You can't automate individual conversations and unless you're a well-known and established brand, building a following doesn't happen overnight. Social media is definitely a marathon and not a sprint.
Because social networking is direct communication between you and the people that you choose connect with, your conversations are richer, more purposeful and more personal. Your network exponentially grows as you meet and get introduced to others.
[B]5. Asking or Telling[/B]
A big no-no on with social media is skewing or manipulating comments, likes, diggs, stumbles or other data, for your own benefit (personal or business). Asking friends, family, co-workers or anyone else to cast a vote just to cast it, doesn't do anyone much good for anyone and it can quickly become a PR nightmare if word leaks out about dishonest practices.
With social networking, you can tell your peers about your new business or blog and discuss how to make it a success. The conversations that you create can convert many people into loyal fans, so it's worth investing the time.
Social media and social networking do have some overlap, but they really aren't the same thing. Knowing that they're two separate marketing concepts can make a difference in how you position your business going forward.
Social media is a way to transmit or share information with a broad audience. All you really need is an internet connection and you're off to the races.
But on the other hand, social networking is an act of engagement. Groups of people with common interest, or like-minds, associate together on social networking sites and build relationship through community.
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@anirban09PNov 28.2014 — #Social media marketing is the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.