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Benefits of video for SEO.

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Apr 23.2014

Has anyone used video to increase their SEO performance? I use video for SEO so that I can get the content I need onto Google search results pages. I’d like to pick your brains though. If you’re marketing a product or a service what’s better? To host your video on YouTube or to host it on a player on your site? With YouTube you get the benefits of it being searchable on their platform. Also people are comfortable with using it and it’s easily shareable. But having your video hosted on your own site has its own benefits, primarily driving traffic to your site. This is genuinely good for SEO as it increases the CTR for the results page.

So both have benefits. Most people find services and products through video on social media and YouTube, but again, if you can drive traffic from the results page to your website you’ve got them in a place where you can convert them into customers. It’d be great to hear from some people who’ve compared both against each other. Does anyone have a favourite out there?

Stephen

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SEO

28 Comments(s) ↴

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@sudiptoApr 24.2014 — A video is usually an easy way to address a common issue with your service or product. Point out your customer's concern and take positive action by admitting an issue and explaining consumers the way to handle the matter, in place of allowing the people do it for you and complain about your product along the way.

You can get video marketing benefits in many forms. Some of them are below:

• Showing your products or service

• Building community within your niche

• You can demonstrate your expertise about your service

• You can embed videos to save bandwidth

• Conveying your brand's 'personality'

• You can launch your events or promotions

• Dealing with customers' problems

I personally use YouTube videos as my Video marketing platform and it has given me an adequate amount of traffic until the date.
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@Micron001Apr 25.2014 — You both are right video marketing is one of the important way to do a site promotion, it can give you backlinks as well as traffic. But while creating video one should be careful about the creativity of video. It should be interesting, joyful, entertaining, full of knowledge and can represent your services or product very well. Use a interesting thumbnail, define appropriate keyword, show your url there. This will make your video more searchable.
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@ChristinaCaApr 25.2014 — Videos are very beneficial for increasing traffic on the website. Visitors are attracted more towards the videos. Video sharing is an effective off page SEO activity to increase traffic and ranking of the website.
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@garymoody2014Apr 25.2014 — Video sharing is now days very popular in gaining good backlinks from high pr sites.
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@TanglewoodauthorApr 25.2014 — It's good to see that people are getting great results from both YouTube and hosting it on your own site. Personally I think if you're creating a lot of instructional and informational videos and your product/service is well known, having all that content hosted on YouTube under one channel is a great way to allow for conversation for flow and people to share your content out to FB/Twitter/Google+ or whereever your fanbase are located. But if you're a small company with few resources and you've got one information video, hosting on your site with a player like JWPlayer, accompanied with some strong keywords, relevant copy and good thumb-nail, can dramatically boost your position on Google for relevant keywords and then traffic comes direct to your site. So is it good for small companies with limited resources? Or is it good for certain types of video output?
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@RoopatgApr 25.2014 — Through video submission,you can get good brand for the business,you can create awareness about your products and services to the audience without any vague.
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@boysinghApr 28.2014 — There are always lots of learning that you can get through videos online, that is why video postings are really helpful and powerful for marketing strategies..
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@TanglewoodauthorApr 30.2014 — Yes boysingh! Video's great for explaining to your audience how they can make the most of your product. It's also good because when people write their query into Google if you target it right it can end up with your video showing in the results. Now that's a great way to drive traffic to your site... and once they're on there you can optimise your webpage to sell, sell, sell. So that's one reason why you really have to think whether it's worth it to host it on YouTube, rather then self-host it.
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@nathanmiller99Apr 30.2014 — Videos are always helpful for gaining some visitors becuase we can display our information about the product or our services to the audiences.
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@clixlogixmasterJul 22.2014 — Video play vital role in Search engine marketing. By submitting videos on High page rank site, it gives backlink to us. Mostly explainer video for business also generate more traffic.
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@WebDesignPhxJul 23.2014 — I believe Google likes sites with Youtube videos embedded. I have many clients that I can get their Youtube video to rank on the first page of Google as well. ?
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@kredJul 23.2014 — There is another advantage of using video for SEO purposes - when you embed a videos on your website it increases time on site, which is one of the strongest SEO factors.
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@MasondavisJul 24.2014 — Video sharing is now days very popular in gaining good back-links from high pr sites.
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@peterdrucker27Aug 02.2014 — Visitors are attracted more towards the videos. Video sharing is an effective off page SEO activity to increase traffic and ranking of the website. Videos are very beneficial for increasing traffic on the website.
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@RiskyAug 05.2014 — You both are right video marketing is one of the important way to do a site promotion, it can give you backlinks as well as traffic. But while creating video one should be careful about the creativity of video. It should be interesting, joyful, entertaining, full of knowledge and can represent your services or product very well. Use a interesting thumbnail, define appropriate keyword, show your url there. This will make your video more searchable.[/QUOTE]

I agree with Micron001, video submission helps in increasing traffic and promoting the site.
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@mindstreakAug 05.2014 — You can use youtube as your main source of video sharing since it not only drives you visitors , the video will will be ranking in the google search results.Apart from that , in case if you want to increase the revenue , then you could always opt for youtube ads.Also the video channel in youtube can be share in all of the social media sites., but some social media sites are not suitable for other video hosting.
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@AlexdavdAug 05.2014 — If you want to promote your business on brand on you tube the is very nice because you tube is largest search engine
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@Samantha_GeitzAug 06.2014 — I think video marketing is the best method to website promotion.
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@steve_dswtplAug 08.2014 — Video sharing is the most effective way to generate traffic on your site because seeing video anyone can easily understand about your site's features and services.
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@signupforseoAug 14.2014 — In SEO of website Video submission is the best way to promote about your website as today many user are visiting and seeing the video with interest due to which our traffic rate increases.
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@Honey497Aug 16.2014 — Video sharing is the best method for attracting a good amount of visitors towards a website.
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@fellowthetruAug 17.2014 — the point is only the backlink, for example if you upload ur video to youtube and create link on the description. When someone search for keyword that related to your youtube title video, one of the search result could be ur video, because youtube are google company part
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@rootAug 17.2014 — Video as an annoyance is a problem that is propagating fast through the world of internet.

Too many people see it as the way to sell something, drive up traffic, the actuality is that you need people wanting your product in the first place because you can't sell spanners to a man who wants screwdrivers.

A product will sell itself, if you have to sell the product then its not worth buying it. People will fall in to two main categories, the must have, want, buy it group and the don't need it, not interested, already tried it group.

The latter group is often targeted, this is a waste of resources, time and energy.

Using video glitz to put a bigger shine on your widgets is not going to sell more, it may help demonstrate the product but often these demonstrations turn in to an infomercial and for people like me, the brain switches off and it goes a wandering elsewhere.

In a way I wish people would see rankings for what they are, false hope. A whole industry exists based on the philosophy that rankings are the be all and end all of your business and without them you will fail, your business will end up going bankrupt and the receivers will be selling off your yacht to someone who bought their package to increase ranking. Bull ****.

In any business, WOM carries more weight than some glitzy infomercial video on your website, statistically a person buying a product will not only gloat about it but will be practically selling that product to friends and neighbors for you.

So please, feel free to see through the bull ****e and wake up to the real world of selling, my dad was chief company rep for a big multinational and his returns counted for 45% of all the company business and he never once sold the product because the product sold itself, all he was present for was to put a human face to a company and get signatures. Personally I don't like sales reps jobs, I have done it three times out of necessity but applying the same principles as my father did, really does work even though it flies in the face of most company training manuals on how it prefers their reps to sell and close.
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@lisa008Aug 18.2014 — i havn't try video for SEO yet .
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@Nada_noorAug 18.2014 — well i used to watch white hat videos.. white hat SEO can bring the long benefit for your website,because white hat SEO is lover by google and the user
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@clevelandslimSep 12.2014 — Yes it helps to improve visitors average visit time, which leads to good seo results in future.
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@herisSep 13.2014 — 
  • - Videos show up more easily in search engine results.

  • - Good video quality along with solid video SEO implementation means more and sustained traffic.
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    @clevelandslimSep 13.2014 — Some great benefits of video marketing:

  • 1. Video is where your customers spend their time.

  • 2. Video is already helping your competition.

  • 3. Video is easily searchable.

  • 4. Video is shared easily and frequently.

  • 5. Video levels the playing field.

  • 6. Video entertains, educates, and inspires.

  • 7. Video allows for real-time feedback and interaction.

  • 8. Video is measurable.

  • 9. Video lives forever, making it more cost-effective over time.

  • 10. Video is one click away from the 'buy' button.

  • 11. Video is about selling, not just playing around.
    • ×

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