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Negative Keyword

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Jul 29.2013

Negative Keyword – A term specified by an advertiser telling Google AdWords that they do not want their ad to appear when someone Googles that term. For example, if you add the Negative Keyword “-nike” to the keyword “running shoes”, the ad will not be displayed if a person searches upon the term “nike running shoes”.

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4 Comments(s) ↴

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@HanasonsJul 29.2013 — Using negative keywords in your PPC campaign you would do your PPC marketing very effectively I would say.
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@kpkarthikJul 29.2013 — Negative keywords should help easy to reach your visitors and customers, and reduce your costs, and also improve your return on investment(ROI). Mainly it offer to Show your advertisement to visitors who are more want to click them.
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@noahwilsonJul 29.2013 — Good information, thanks for sharing such useful information.
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@anjali_talkingJul 30.2013 — If anyone want to promote his keywords then i don't think he will use negative keywords.
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