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CPC – Acronym for Cost Per Click. Can be calculated one of two ways: 1) by taking the cost of an online campaign and dividing by the total number of clicks it ultimately generates; 2) In some situations, the CPC may be an amount charged by a search engine for each click they send to your website as part of a paid search (SEM) promotion.

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@Steve_SmithJul 26.2013 — CPC is an average value of the cost per click as in Google AdWords method the value of Maximum CPC is set but not always achieved.
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