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DWExpo recently posted a blog highlighting basically why they were formed, which was because of the intense need for Tech and business professionals to have knowledge in both areas, because both disciplines are becoming much more intwined. Definitely worth a read.
[url]http://www.digitalworldexpo.com/dwe2012/2012/09/04/3-good-reasons-to-attend-monetizing-social-at-digital-world-expo/
Interested in discussing thoughts about the pros and cons of integrating disciplines and how to great the need really is.