Even today there are companies that underestimate the great power of social networks, ignore its effectiveness as a communication channel between the brand and its customers.As a result, some organizations suffer serious online reputation crisis, a situation that occurs more often than you think. Here is a list of the most common situations that we can find:
[B][COLOR=”DarkGreen”]Obviate complaints from users :
[B][COLOR=”Green”]They underestimate the power of social networks:
[B][COLOR=”Green”]Mismanagement of an attack by a troll :
[B][COLOR=”Green”]Inappropriate action by the CM of the company:
[B][COLOR=”Green”]Without your presence on social networks:
[B][COLOR=”Green”]They forget that social media is a bidirectional communication channel:
[B][COLOR=”Green”]Train spokespersons for the company in communication 2.0 :
[COLOR=”Green”]
[B]Unaware that internal staff have their own voice:
[B][COLOR=”Green”]They deny the facts:
[B][COLOR=”Green”]The company is hurt and directly attacks his opponent:
What crises have lived online reputation?What has been your way of managing social networks? Have you managed to get away?