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What is AppStore Optimization ??

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Mar 28.2012

Smartphone Apps have taken the smartphones world to a new level. App Store Optimization (ASO) is the new buzz in marketing for these apps on Apple and Android stores. It help users to easily find the apps that are of higher ranking comparatively to others in Apple’s App Store and Android. It involves following factors :

App icon
App Name
App Screenshots
App Description
App Rating
App Review
App Networks

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SEO

15 Comments(s) ↴

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@mayson_ratApr 07.2012 — isnt this your specialty? mind sharing ?
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@iPhoneappsauthorApr 09.2012 — isnt this your specialty? mind sharing ?[/QUOTE]

Well.. Just wanted to share with all in this forum .. It is the hot topic these days and everyone should know ?
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@iPhoneappsauthorApr 09.2012 — The term ASO means Application Store Optimization. Every smartphone or Android-enabled device uses apps that cater to every need of the user. Now when you open an app store, you are flooded with millions of apps, some extremely high rated, some moderately rated and others with no rating at all. However, every user is hungry for an app to meet his desperate need. Now considering the bigger picture, when he opens an app store be it the Apple’s app store or the Android’s, he might need help with regard to finding the perfect app. Boom! And the term “ASO” a.k.a App Store Optimization was coined to enable users to select from only those categories that have a higher ranking than the others.[/QUOTE]

Yea ... a complete definition of ASO .. ?
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@jhonpaulApr 09.2012 — The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization (ASO) can still provide a big advantage over your competitors and it can be a very lucrative way to exploit your old fashioned SEO skills. Algorithms aren’t as advanced yet and the competition is still discovering ways to game them.
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@iPhoneappsauthorApr 12.2012 — The arena of app stores is much like the way organic search results used to be. Knowledge on app store optimization (ASO) can still provide a big advantage over your competitors and it can be a very lucrative way to exploit your old fashioned SEO skills. Algorithms aren’t as advanced yet and the competition is still discovering ways to game them.[/QUOTE]

very well said... these smartphone apps have taken the mobile industry to a new level and all those who are associated with mobile apps development should know about this new way of optimization ... !!

HTML5 Mobile Apps
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@jhonpaulApr 16.2012 — very well said... these smartphone apps have taken the mobile industry to a new level and all those who are associated with mobile apps development should know about this new way of optimization ... !!

HTML5 Mobile Apps[/QUOTE]
Thank you mate ?
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@adumpaulApr 17.2012 — App Store Optimization (ASO) is the process of moving your mobile app up in the Top Apps rankings and search results rankings within an app store (iTunes App Store, Android Market, etc). It's like SEO for mobile apps.
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@iPhoneappsauthorApr 18.2012 — Thanks everyone for sharing the concept of ASO. Has anyone of you implemented this for any app ???

HTML5 Programming
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@merryscanlanMay 08.2012 — The term ASO means Application Store Optimization. Every smartphone or Android-enabled device uses apps that cater to every need of the user. Now when you open an app store, you are flooded with millions of apps, some extremely high rated, some moderately rated and others with no rating at all. However, every user is hungry for an app to meet his desperate need. Now considering the bigger picture, when he opens an app store be it the Apple’s app store or the Android’s, he might need help with regard to finding the perfect app. Boom! And the term “ASO” a.k.a App Store Optimization was coined to enable users to select from only those categories that have a higher ranking than the others.
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@adumpaulMay 08.2012 — App Store Optimization (ASO) is the process of moving your mobile app up in the Top Apps rankings and search results rankings within an app store (iTunes App Store, Android Market, etc). It's like SEO for mobile apps.
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@iPhoneappsauthorMay 08.2012 — Thanks guys for sharing about the concept of ASO. This is a new beginning and still a long way to go for it.

[URL="http://www.iphoneappsprogramming.com/"]

iPhone Application Developers[/URL]
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@SteveParry010Nov 13.2013 — App Store Optimization is like SEO - but for apps. ASO helps your app get to the top of search inside the App Store for important keywords. The process of ASO involves optimizing your app keywords, title, description and most importantly user feedback (reviews and ratings) for specific keywords that can drive downloads for your app.
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@vinborisJul 24.2015 — App store optimization is the process of improving the visibility of a mobile app. ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
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@daviddakaraiJul 27.2015 — App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.

The goal of App Store Optimization is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.
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@solutionsplayerJul 27.2015 — ASO i now a well known technology. Can we optimize it like a website optimization on Search Engines? Is it a kind of SEO or has different strategies?
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