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Hi I have been asked to search engine for 3 similar keywords i.e. NEC Phones, NEC Phone and NEC telephone. Am I right in assuming that I should just create the one page and search engine it for those 3 terms or create 3 new pages. I am certain it is the latter but I have been advised that if I create an internal link with the three terms as anchor text that I would confuse the search engine is this correct or can we have different anchor text that points to the same page? Kind regards