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An interesting point came up recently when deciding on what the URLs should be on our ecommerce site – is a URL in the format [B][url]http://www.example.com/some-keywords/name-of-product[B][url]http://www.example.com/name-of-product
My understanding was that the main domain was the most important to a degree, but not sure about the naming of the ‘directory’ (it will be URL rewrites anyway)
Any advice much appreciated…