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Does this SEO tactic work?

If you have a look at this persons site here: [url]http://aissolutions.ca/web_design_services.php[/url] you will see that at the bottom it has a list of city names in the gray box. When you choose a city name, it takes you to the SAME page, but the only difference is the city name is added to the H1 title tag at the top. This uses a PHP include that refers to a .txt file on the server to include the relevant city name. So basically, this turns this one page into 28 pages (or I suppose this is how it would look to Google, correct??).
Is this an effective SEO technique?

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SEO

4 Comments(s)

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@aj_nscNov 12.2010 — Perfectly valid technique...why build 28 pages when you can just build one and use it as a template. It would, however, been better for SEO if the owner of the site used nice mod-rewrite to make his urls look like this:

http://aissolutions.ca/city/Guelph

rather than this:

http://aissolutions.ca/web_design_services.php?city=Guelph

I'm sure an SEO expert would be more effective at explaining why clean URLs are better, but they are, I know that much!! ?

EDIT: This looks interesting - http://www.avangate.com/articles/url-rewriting_70.htm

But it does appear that all I can find about why clean url's are better than query strings are statements like 'most experts agree' and 'logically it makes sense'.....yet I still don't understand the technical part of why they are better.
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@theseoguysNov 29.2010 — Ask yourself this. If you search for the term(s) in the box that is ancor texted, does that site show up high in the SERP's? If so, then consider it, if not then forget about it.
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@noahqwDec 08.2010 — I think Google would look at this as duplicate content and maybe just ignore it all together.
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@vjackconDec 13.2010 — I think that most search marketers would do better to steer clear of them, because they work for only a short period of time.These kinds of techniques go by many names, such as black hat SEO, spamdexing, or simple spamming. And many techniques that clever people use aren't expressly against the search engines' terms of service, anyway. So, it's not a question of morality here. You are free to do what you think is right without any advice from me.
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