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Self hosted WordPress versus Blogger on a sub domain for SEO value?

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Jan 12.2010

So, a customer of mine was told by an SEO company that for SEO purposes, hosting your blog yourself is more beneficial for SEO than using one hosted on/by WordPress or Blogger as it appears to the SE’s as pages of your site. Fine, I can see that logic.

BUT.. then they let it slip to him that how they would do that with his existing Blogger blog would be to setup a sub domain for him off his domain and just point that sub domain to his Blogger blog and viola.. SE’s think it is now on his actual site/domain/server as additional content pages.. is there any truth to this?

NOW.. I know a second method to achieve the goal would be to download and install a WordPress blog right onto his server – since Blogger can’t do this – and then it really would be content on his website so more “legit”.

SO.. the question then is.. IF the sub domain trick is true, please tell me, as that is obviously the path of least resistance as that can be done in 2 minutes and achieve the same goal with his existing Blogger blog. But, if it is not true and you all think the true best method is actually loading up WordPress on his site/server and converting over his Blogger blogs to get SEs to see more content on his site, we will do that..

what’s the truth?

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SEO

8 Comments(s) ↴

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@KDLAJan 12.2010 — I would think you'd have more control over the code, itself, if it was self-hosted; meaning, you could customize the metadata and semantic code with more flexibility than if the blog remained on Blogger. This would, of course, increase SEO.

Since search engines scan content and link pointers, I don't see where a domain would help, unless the domain had relevant (content-driven) words in it.


(From what I've read, subdomains are considered "vanity domains," just for marketing ease of buried sections of a website.)
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@etardauthorJan 12.2010 — I agree on your first point

as for the sub domain, the sub domain is only used to fake the SEs into thinking the blog is on your site as I understand it.

so instead of people visiting the blog direct at the blogs external url they visit your sub domian - your local url - which in turn points to the blog and at the same time, you can - with a sub domain - put in custom title & meta tags for the splash page of the sub domain.

so I think that is how the sub domain plays it's role.

kind of looking for some definitive SE proof that tells me that yes, a self hosted Wordpress is better than a Blogger hosted Blog using a sub domain.
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@KDLAJan 12.2010 — 
as for the sub domain, the sub domain is only used to fake the SEs into thinking the blog is on your site as I understand it.

so instead of people visiting the blog direct at the blogs external url they visit your sub domian - your local url - which in turn points to the blog and at the same time, you can - with a sub domain - put in custom title & meta tags for the splash page of the sub domain.
[/QUOTE]

Right - that's exactly what I meant by marketing ease. ?
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@ArtphotoasiAJan 13.2010 — Go for a self hosted solution!

No doubt... much more freedom and possibilities, beside all the professional hosting company offer in ControlPanel an easy feature called Fantastico! that with one click can install your WP blog ... after that you can decide your favourite theme... after that you can customize yourself the theme using CSS or hire me hehehehe :p
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@etardauthorJan 13.2010 — customizing the CSS is no big deal.. I can handle that ?

I am not looking for customizing possibilities as a concern.

Goal #1 - we are looking at the SEO benefits and it seems no one really knows for sure?
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@ArtphotoasiAJan 13.2010 — I can tell that in few minutes after the post the page on a self hosted blog is in google index.... I'm checking daily how is going on my best friends blog... you can not even compare with static pages....

I guess will not be so in a wordpress managed hosting, anyone experience?
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@KDLAJan 13.2010 — I believe their is a place in the admin. panel (WP) where you set the indexing preferences. I would take a look at this, too, when testing.

All of my sites have been client-hosted - can't offer you any advice on that. ?
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@etardauthorJan 14.2010 — anyone else have any definitive experience on this?
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