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Search Engine Optimization (SEO) is a comprehensive exercise of customizing and retooling a website so that it achieves sustained high rankings on Search Engine Results Pages (SERP). Its benefits –
The website becomes Search Engine Friendly. In essence, all known search engine crawler roadblocks are removed or minimized, which hinder the search engines to index the site.
The website is likely to get indexed deeper by search engines. That means that more number of pages would get indexed across more search engines.
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