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website number of visitors proof

I have a question. How do you prove to an advertiser that your website has so many visitors each month? Or one step further, one of your pages has so many people viewing it?
I have google ads but it is not working well for me and I want to contact advertisers directly in my niche myself. So just wondering what can I give them as a reasonable proof, or statistics….have a nice day….

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SEO

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@DARTHTAMPONSep 26.2008 — You can install web site statistic software on your web server or use Google Analytics.

http://www.google.com/analytics/#utm_campaign=en&utm_source=en-webmaster_central&utm_medium=et

Also if I ever think of advertising one of the first places I hit is alexa to try and find some details on page rank and traffic.

dnscoop.com uses alexa ratings.
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@LeeUSep 26.2008 — Alexa is not very reliable. GA is much better, or your log.
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@hotjoblinxSep 28.2008 — You may try statcounter.com or hitstat.com. You web host may already have webalizer or awstats installed. Please check your control panel
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@bizcoachingOct 05.2008 — Print a copy of your traffic/visits through Google Analytics or Statcounter.
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