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Need Help on SEO…Urgent..!!!

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Apr 25.2008

Hi everyone,

I think this is a simple thing for u all..
Even I hope I can get some help on this….?

Could someone give me a brief idea on SEO…..Search Engine Optimization.. ?

Any help and suggestions is Greatly Appreciated…

Many Thanks in Advance……….

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SEO

15 Comments(s) ↴

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@Shanu_chaudharyauthorApr 25.2008 — Search Engine Optimization[/QUOTE]
Thanks for ur' reply.........

I googled and searched......I didnt' get a complete knowledge of that...?

Can some one giv me brief overview of that??Can Anyone??:p

Any help is Greatly Appreciated..

Many Thanks in Advance.........
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@WebJoelApr 25.2008 — Semantically marked-up content: if it's a "paragraph", it belongs in a "<p></p>" set of tags.

Headers, h1-h2, beginning with h1, then h2, etc., are like 'chapters in a book'. They provide a very short summary of the next paragraph (or two).

For SEO purposes, the h1 and the h2 have a slightly higher importance than the rest. But don't make ALL your header text h1 and/or h2 in an attempt to 'stuff' your site with high-level tags... certain user-agents (like, for the blind, etc) need a progressively-incrementing header-number to 'tab ahead' to find content. "h1", tab to skip to "h2", etc... You are serving content, not in a footrace to get the #1 spot on Google. Content is first, and if it's good, semantic, and people visit & link to it, you get ranking.

"<title>[I]page/site information[/I]</title>" is one of THE most important tags you can have. It belongs as CLOSE after the opening "<head>" as possible. Never begin with "[I]Welcome to my~[/I]..." or "[I]This is my site for[/I]~...", as these are un-indexable boolean common expressions and will be superfluously ignored, wasting potential 'indexable' keyword proximity. -You want your 'best keywords' as close to the 'opening' of the tag as possible...

If your site is "Widgets", then "[B]Widgets[/B]~...etc" should be what is in your "<title>...</title>".

META data tags are nearly useless. Most 'bots ignore them (like Google), but if you DO use META tags, keep the number of keywords under 2 or 3 dozen, tops. And don't 'repeat' targeted words more than 4 or 5 times, as this constitutes SPAMMING and your site could suffer a 'blacklisting' because of it... Use of upper-case/lowercase variations probably has ZERO net effect so including BOTH will likely hurt your site, so just use normal spelling nomenclature.

use alt="descriptive text" on [B]all[/B] images (except background-images, which are presentational and alt="" not required), and title="descriptive text" on other elements like 'header' (h1-6, etc), form fields, etc.

Use HELPFUL, meaningful text for anchor links... NEVER use "[U][B]click here[/B][/U]" ,as this is meaningless to 'bots. Want to buy a widget? Then your link should say that you can buy your [COLOR=Red][U][B]Widget Outlet Sales[/B][/U][/COLOR] here... (<-- this would be an "inline-link" if activated).

"inline-links" are slightly higher-importances than links in a semantically-correct "ul" or "ol", because of it's proximity to related text. -A link in a block of text is probably extrapolative of that block of text, yes? Read about Widgets and [COLOR=Red][U][B]buy widgets here[/B][/U][/COLOR], at our factory, etc.

There are dozens, -[I]more[/I], -things that that can be done to help SEO. These listed here alone will greatly aid a site's listing.
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@LeeUApr 25.2008 — Being that SEO is an entire industry that many people make a lot of money doing, it is not something that can be discussed "briefly". Check the webmaster blogs at Goggle and Yahoo. Look around. But concentrate on your content. Even the search engines will tell you, don't worry about them.

BTW, most of the large search engines DO NOT ignore the description meta tag. It's very important and general used for the site description on the search engine.
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@Shanu_chaudharyauthorApr 26.2008 — Thanks a Lot for ur' replies....?

I got an idea on this...and I can proceed with it....

Many thanks again......?
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@WebJoelApr 27.2008 — Being that SEO is an entire industry ... it is not something that can be discussed "briefly". [/quote] I [B]100% agree [/B]and concure. But if it's just 'getting onto page one of Google, MSN', etc., the brief outline I provided, will work some wonders. ? I've worked on sites that were around for years and never landed on Google any higher than page <20 or 30+, then 'optimized' using just the mentions above and within a month or two, pages from site land on page two or page one of a Google search using just two or three 'search words', -sometimes as the #2 or #3 of the first page. ? And this is done without having to pay for the 'top spot'.
..BTW, most of the large search engines DO NOT ignore the description meta tag. It's very important and generally used for the site description on the search engine.[/quote] Yes, and Google DOES use this particular META. But so very many of the META-data tags are potentially damaging (or at the least, worthless) that it bodes poorly to even have them at all unless you're targeting very specific agents with very specific content (like research papers, etc). I find it easier to just abate their use entirely until warranted, or at the very least, use so sparingly so as to 'fly under any radar'..

While:

[B]<meta name="description" content="describe briefly the mission of this site/page, etc">



[/B]is helpful and Google-able, this one (below) is potentially damaging:

[B]<meta name="keywords" content="keywords used here, keywords, Keywords, mykEywords, etc etc etc...">



[/B] Sites have been 'blacklisted' because of using this particular META tag above. Once blacklisted, it is difficult to regain the trust and come up through the ranks again quickly.

I searched around to find a few URLs that might be helpful, -found this one particularly useful & interesting:

http://www.webmarketingnow.com/tips/meta-tags-uncovered.html
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@thintinApr 29.2008 — I'm currently doing SEO work for a large electrical manufacturer and have found the on-line tools at http://www.freewebsubmission.com/ extremely useful. Especially the web page analyser.

Give it a go, it's free too which is always a plus :-)

Thintin
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@WebJoelApr 29.2008 — ... and have found the on-line tools at [URL]http://www.freewebsubmission.com/[/URL] extremely useful. ...[/quote] Yeah that's neat.

I was mildly interested in the 'submit your site to Search Engines' feature, gave it go with a site of mine... and almost immediately began receiving spamalicious cruft in my e-mail box with e-mail begging for money like homeless people at Christmastime. While the 'submitting party' probably submits the site URL as~per promised, they next request 'a monthly FEE' to 'submit it further', promising you immediate higher 'hits'. -Spam.

So I added a half-dozen-plus additional spam-mail filters and hope that covers it...
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@LeeUApr 29.2008 — I [B]100% agree [/B]and concure. But if it's just 'getting onto page one of Google, MSN', etc., the brief outline I provided, will work some wonders. ?[/QUOTE]
I totally agree. I was actually answering the original question, w/o response to yours. What you provided was excellent.

As to the meta tags, yes, they are over used. However, Matt Cutts over at Google has been pushing the use of the description meta tag:

http://googlewebmastercentral.blogspot.com/2007/11/anatomy-of-search-result.html

[URL="http://blog.hummerbie.com/matt-cutts-on-snippets-and-meta-description-tags/"]http://blog.hummerbie.com/matt-cutts-on-snippets-

and-meta-description-tags/[/URL]
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@WebJoelApr 29.2008 — I was just extrapolating on a random thought. I said and usually say "meta tags are bad: avoid using them" when in fact, some SEARCH engines DO use [I]certain[/I] tags. It's just easier to say [I]avoid them[/I] than to point out the weaknesses and follies of them, the potential deltarious effects of inadvertantly abusing them. -Howw many times have we seen web pages with keywords="" and site uses HUNDREDS of words, oft repeating them. Or even, to suggest they Google for the same answers. ? It's nice to revisit what has worked for me personally in the recent past. I just needed an opening quote to get myself started. ?
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@gbonnetApr 30.2008 — Hi

Meta tags are not used any more for establishing rankings but they still provide useful information on pages for Search engines to work out the snippet, for Web Availability applications (for blind people for instance) to extract better your content, ...

If you try to validate your page to the W3C WAI and you don't use meta tags your pages won't validate.

There are some which I would definitely not remove : description, content-language, content-type and Robots

If you search inside Matt cutts blog about that you'll see many articles about the 'good use' of meta tags.

cheers

G.
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@thintinApr 30.2008 — Yeah that's neat.

I was mildly interested in the 'submit your site to Search Engines' feature, gave it go with a site of mine... and almost immediately began receiving spamalicious cruft in my e-mail box with e-mail begging for money like homeless people at Christmastime. While the 'submitting party' probably submits the site URL as~per promised, they next request 'a monthly FEE' to 'submit it further', promising you immediate higher 'hits'. -Spam.

So I added a half-dozen-plus additional spam-mail filters and hope that covers it...[/QUOTE]


oh by the way, don't click the 'submit your site' button...:o

...actualy, I did the exact same thing, but I divert the torrent of spam into its own folder in outlook, which I intended to read...one day...maybe now the outlook 'rule' will be 'delete! delete! delete!'
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@gbonnetApr 30.2008 — http://www.freewebsubmission.com/ extremely useful.
[/QUOTE]

Well, ... I would personnaly stay very far away from anything automatic ?

I tried some years ago when I was starting SEO and it did no good at all ... That's a bad SEO practise, especially since Google and other SE tend to blacklist easily many directories and manually decrease their PR ...
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@SEO_guruMay 02.2008 — If you want a more detailed overview of SEO techniques, I invite you to read my search engine optimization and search marketing blog. There are not a tremendous number of articles or pages but there's enough to give you a good insight into the most important areas to consider, and get you started!
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@Shanu_chaudharyauthorMay 03.2008 — Thank U SEO_guru....

Thanks to all for ur' replies...
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