Is it possible to write a script that will change meta tags, etc. so that certain words will cause hits on Google, Yahoo, etc. at specific times of the day?
@PotatoSaladauthorAug 24.2007 — #Well, I need to know if it's possible because I a own a real estate firm and recently fired an agent. This person has since been using my firm's name on their website, and in advertising on the web. At certain times of the day a Google, Yahoo, etc search using my firm name and this agent's name will result in a hit on their site. Later the same keywords will not result in a hit. I don't know if this is due to caching, or if it's a script this person is using. I understand that it is generally a bad thing to do, but hypothetically is it possible?
@innomindsSep 01.2007 — #Do not change the meta tags frequently. Even though some say that search engines do not consider meta tags, but frequent changing in meta tags is a bad practice.
@WebJoelSep 04.2007 — #I do not beleive that Google reads your META data anyway, -META tags have a history of being abused. Some search engines still look at meta tags, but for the greater part, good content, consistant & correct use of HEADER tags, alternate text for images and moving your CSS external to 'clear the read' for the 'bot so it isn't reading your CSS prior to reading your content, is the best way to proceed.
A good "<title>Site Name Here</title>" is quite vital, -and never fill this with "Welcome to my site~ etc", as this is idex-able and "Welcome to my site...." is meaningless, and you wasted a potentially important 'keyword' indexing opportunity, -the [I]name[/I] of your site, business, etc.
You want your business or site-name to be the first or second word (okay is business-name is several words), -and omit "The~" even if this is part of the name. E.g. "[I][U]The[/U][/I] New York Yankees Ballclub". Again, "[U]The[/U]" is meaningless to indexing. So, go "<title>New York Yankees Ballclub, The</title> and you 'gain' a point or two right there for indexing/rating...