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What is considered a success?

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May 03.2006

How should a site be assessed to know whether it is successful as far as search engine rankings are concerned? What is considered a good ranking?

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SEO

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@dotancohenMay 04.2006 — This is a good place to start:

http://www.webagogo.be/home
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@bokehauthorMay 04.2006 — This is a good place to start:

http://www.webagogo.be/home[/QUOTE]The question was: [B]what is considered a success[/B]... not: does anyone know a tool to check my markup.
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@David_HarrisonMay 04.2006 — Maybe if, on the results page, you scrolled down a little further...
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@bokehauthorMay 04.2006 — Ok, maybe I am missing something here! That site does a search of google etc. using the name of my website to see how that name rates. What is the point in that? If someone knows the name of the site they would go to it directly. It's not like it is looking at the site content and testing against relevant content.

The thing is I already know roughly what my ranking is for various terms but I am trying to get a feel for whether my results are a success... So what is considered a success?
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@dotancohenMay 04.2006 — The question was: [B]what is considered a success[/B]... not: does anyone know a tool to check my markup.[/QUOTE]

That site does more than check markup. I use the w3 for markup. It rates how well a site is fairing in google and other search engines, for one thing. Does a lot more, too.
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@felgallMay 04.2006 — A successful site is one that ranks high enough for its chosen search terms that it gets sufficient visitors to achieve the objective that you had in setting up the site in the first place.
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@bokehauthorMay 04.2006 — Very ambiguous!
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@the_treeMay 04.2006 — How should a site be assessed to know whether it is successful as far as search engine rankings are concerned?[/QUOTE]If it is a commercial site then enough people visiting and making a purchase to create a significan profit over the cost of creating and maintaining the site.
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@_lt_Eddie_gt_May 07.2006 — If it is a commercial site then enough people visiting and making a purchase to create a significan profit over the cost of creating and maintaining the site.[/QUOTE]Precisely. Rank means nothing; sales do.
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@therichmonkeyMay 19.2006 — I think a site is successful if it can gain a following and has repeat visitors.
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@felgallMay 19.2006 — You don't get repeat visitors from the search engines so if you measure success by repeat visitors then you don't need to be listed in the search engines. Search engines usually deliver one time visitors looking for something specific.
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@bathurst_guyMay 19.2006 — it's a great point nog.

i agree with A successful site is one that ranks high enough for its chosen search terms that it gets sufficient visitors to achieve the objective that you had in setting up the site in the first place.[/quote]but i also think that achieving a high search result for your selected keywords. What is classed as a high result, I believe that is part of your question. In all fairness i'm gong to say that this is top 5 pages, with getting a "better" success for any page higher than that. This is entirely my opinion and I base this on my young experience.
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@NogDogMay 19.2006 — If it's an e-commerce site, you want to be the first in the results list that provides what the user is actually looking for. In other words, being at the very top of the list is not as important as is being above your competitors. Of course, if you are not in the first page or two of results for a given search, it probably doesn't matter, as most users will likely resubmit with a different query trying to refine their search after having scanned the first page or two of results and not finding what they're looking for.

If it's just an information site, out-ranking your competitors is probably not quite as important, as information seekers are more likely to look at more than one site that satisfies their query.
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@felgallMay 20.2006 — If you are not on the first page of results (top 10) for the keyword or phrase that is being searched for then less than 5% of people searching on those keywords will see your listing because less than one person in 20 goes as far as the second page of the results Similarly less than one person in 400 will visit the third page of the results.

Only one person in three even bothers to go beyond the top two entries on the first page of results .
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@therichmonkeyMay 20.2006 — Precisely. Rank means nothing; sales do.[/QUOTE]

You don't get repeat visitors from the search engines so if you measure success by repeat visitors then you don't need to be listed in the search engines. Search engines usually deliver one time visitors looking for something specific.[/QUOTE]

I was refering to the comment eddie made. not every site is trying to sell something, there are pleanty of popular sites out there that dont even have ads on them.

some site are a search engine success/ ad/ marketing success but are barely getting by. lets take amazon.com. in search engines/ marketing you would consider them a success, they show up everywhere, it is a popular site to buy from but yet they are barely getting by. I think last year was the first year they actually had a signifiant profit and were been reporting losses or breakeven since they were founded
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@felgallMay 20.2006 — That's why I made the "ambiguous" comment that I did in the first place.

A successful site is one that ranks high enough for its chosen search terms that it gets sufficient visitors to achieve the objective that you had in setting up the site in the first place.[/quote]

Each web site creator does so for a particular purpose. If that purpose is achieved then the site is a success. What is a success for one web site may be a complete failure for a second similar site that is performing identically simply because the objectives of the creators of the two sites were different.
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